There are many different ways to get your content out there. You can post it on social media, use link building strategies, or even write guest blog posts for other websites. But no matter what you do, if your content isn't good quality then nobody is going to read it and share it with their friends. Instead of focusing all of your time on creating new content, why not spend some time optimizing the old stuff too?
In this article we're going to go over 15 actionable tips that will help you improve the quality of your content and grow your online presence!
If you're publishing new content, try to keep it short and concise. People are much more likely to share a shorter piece of content than something long that they'll never have time for. Make sure your key point is in the first third of your blog post so readers will know what they're getting into before continuing on with the rest of the content.
Don't try to be too trendy or cool - it's easy for your content to look like a copy of someone else's, and that won't help you in the long run. If something is trending, but doesn't fit into your brand message, don't talk about it just because everybody else is Make sure your posts are original. There's nothing worse than reading content that is just a copy of someone else's. If you're going to blog about something, make it relevant and interesting for your reader to read!
Don't be afraid to personalize your posts by sharing information about yourself, what you do and why it's interesting. Nobody wants to read an article that is just a bunch of facts without any substance or personality!
Use your own voice in your content. Your personality will shine through and people that don't know you yet may want to get to know you better.
Use images in blog posts whenever possible - they can make all the difference for engagement rates on your posts.
Follow what your viewers/reader want to read - this doesn't mean you need to become a slave and write about everything they say, but keep an open dialogue with them; if people are asking for something that you don't post often enough then prioritize it in your posts
Always be sure of the facts before posting or sharing. If you're not sure, then don't post it.
People love to learn new things so create something that is not only informative but also helpful.
Use keywords in titles for better SEO! Choose words that are important but also include those that get searched often so more people can find you
Connecting with other content creators is a great way to grow an audience as well as find like minded individuals who also share the same passion for writing! Comment on their posts, share them on social media and even start a blog hop.
Get better at writing through practice. Practice makes perfect! Write every day - it doesn't have to be for hours like journaling but for just 15 minutes or so. You'll find that your writing skills will improve as you practice more and more.
Be consistent with posting - people love to know that they can follow a blog and get regular updates. Post at least once every two weeks but don't overload your followers by publishing too much! This will lead to subscribers getting bored and unsubscribing.
Proofread before publishing. Need we say more?
Create a network of people to review content - this means asking friends, family members, peers, experts in the field etc. for feedback on what they think about articles before publishing them.