How The Phenomenal Filipina Succeeds Being a Microentrepreneur and Part-Time Variety Streamer.

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December 1, 2020

Who are you and what kind of content do you create?

My name is Crescentine (inspired by my name Christine + my close affinity to the crescent moon). I’m from the Philippines, but I moved to France in 2016 to grow my microenterprise business dealing in statistics, data analysis, and market research. Since moving to France, it was only natural that my friends from the Philippines and I drifted apart due to timezones, different servers, and the distance overall, so I started streaming on Twitch.

I’m a part-time streamer on, but I’ve been on a break for almost two months dealing with recently diagnosed anxiety disorders. I am a super variety streamer. I say ‘super’ because I used to do all kinds of things on streams like archery, cooking, tarot card reading, painting, digital art, IRL, and you would never see me stream the same game twice.

Here’s my channel trailer:

Let's go down memory lane, tell us your backstory! 

I used to have no internet presence at all before starting to stream in 2018. I was very wary of social media and paranoid of people on the internet who could be out to get me. Still, when I needed a social avenue to find friends again, I braved the internet and found many extraordinary, beautiful people through streaming. I regret nothing!

I got started with streaming on Twitch with absolutely zero knowledge, but I watched my best friend do it for months to support her and be able to communicate with her overseas, but she has stopped for years now. I researched, watched many tutorials and YouTube videos, and poured many hours into it. I had a mediocre start to streaming with a low-end PC, no lighting, and a lousy webcam that didn’t even sync with my microphone, but I made it work.

Here’s a little photo to show you how my stream evolved throughout the years. At the start, I didn’t know if I would do it in the long run, but after three years, I guess you can say I was hooked.

How do you brainstorm ideas for your content and your advice in getting the creative juice flowing.

I mostly get my ideas from the desire to make my community laugh. I love them a lot, and I get inspired by that love to create. I’ve always been like that! Although I do love to dabble in many things, I’d give anything a try once, and then if I like it, I keep going, and if not, at least I know I’ve tried. That curiosity and willingness to try different things lead to a lot of ideas and discoveries. I usually get my best ideas when I’m trying to sleep, and I like to note them down right away to think about them more the next morning and get some sleep!

A lot of people also say, ask your community what they like or look at what games are popular to play, but honestly, for me, do what you love instead because if you do what other people want you to do, you’ll be miserable and once you stop doing it, they’ll leave. It’s not worth it, in my opinion. Do what you love and do it with passion and enthusiasm, and other people will love it too! Your natural energy will show, and that’s what will attract people to watch.

What are the tools and platforms you use to help with your brand?

I slowly got into social media along with streaming to promote my stream. I’m active on Instagram, Twitter, and Discord. I tried Facebook, TikTok, and Snapchat, but it’s not my thing. I’ve recently tried learning more about video and photo editing, which used not to interest me, but it’s something I want to engage in now, so I’ll be focusing more on YouTube in the future.

I also recently created my website from scratch. I’m using it as a portfolio for anyone who wishes to have his custom website, online store, graphics, logo, and merchandise. Work has been hard for everyone since COVID-19, myself included, so I did this to maybe find another means of earning a living. I recently launched  on Halloween(October 31, 2020)

What were your fears starting out? How did you handle it? 

The initial fear of social media was hard to overcome. My accounts were dead at the start, and so was my Twitch, but I pushed on and just showed the best side of me in every stream. I also like to put a lot of effort into my photos on Instagram, and Twitter is where I mostly share my quick thoughts.

I would rarely stream on a bad day, and if I did, I would try to cheer myself up before every stream because viewers absorb the energy of a streamer. I always wanted people who dropped by my chat to feel that positivity, and it paid off when they felt attracted to that positive vibe. I’m known for my smile, so I guess you just have to find a way to show your heart to people, and in my case, it was smiling. I think it made them feel welcome and happy, which is a rare pill on the internet nowadays!

Having a trusted person to mod for your stream is also vital to ward off the trolls and help you manage your stream chat, and keep you company. It takes a long journey to find the ONE, and I recommend only having one or two.

How did you build your brand to where it is now, take us through your process.

My stream was founded based on friendship, so I had many “instruments” that fostered camaraderie amongst my viewers, such as the “friendship book.” I would write every follower’s name and country where they are from and then show them the book’s cover, which was in the bloody font! It always evoked a reaction and made people laugh or tease me, and they bonded over something without even knowing it.

Nowadays, my stream gets many followers, so I can no longer keep up my friendship book shenanigans, but I find other ways to make chat band together against me! It’s super useful! It took a long time for my stream to grow, and it is still not growing as fast as I would hope, but as long as you enjoy the company of the people who ARE there, then there is no reason to feel frustrated for those who aren’t or aren’t yet there.

For someone who wants to get into content creation, what is your advice?

Do a lot of research and know who YOU are. Starting as a personality in a saturated market such as Twitch is hard, but the people who will see that diamond in the rough will stay.

Build on your strengths and know the tools available at your disposal.

Stream equipment is essential too. You need to have a watchable stream with good enough quality that doesn’t buffer every few seconds; otherwise no one will even give it the time of day. I wrote a few articles on how to get started with Twitch streaming and upgrading your setup here. I hope it helps!

How did you finally commit to X platform rather than your regular day job?

I juggle my day job and part-time streaming. Since I work from home and control my hours being a microentrepreneur, it’s more a matter of finding the balance between working and streaming. I don’t think I will ever become a full-time streamer, though, and it’s just too risky. Unless you get big like Pokimane or luck out with many paying sponsors, I’d rather have my eggs in different baskets.

You also have to consider that becoming a full-time streamer means putting a veil of pressure and expectation on your streaming community. Ultimately, this community may be the ones sustaining you financially, and I prefer not to put that burden on their shoulders.

Tell us your best milestones in being a content creator.

Building a lovely, supportive, and genuine community is the number one milestone for me. After that, being able to progress from the point where I started to the point where I am now, makes me feel very proud of myself. In terms of content, I do love the charity streams and gameshows I’ve been doing in partnership with a BitBomber named DaveJ974

He’s supported me financially (over 1M+ bits given on Twitch, that’s over $10,000), and with that, he’s allowed me to do a lot of creative streams. Here’s an example of his biggest bit bomb so far:

We did some gameshows like who wants to be a millionaire with other streamers. Here’s an example:

And a Deal or No Deal charity stream wherein we fundraised over $1000 for Save The Children and also donated $200 to a friend in need with cancer:

He also organized a lot of speedrun events in which I participated and landed first or second place. I never even knew I could speedrun before that! Here is the speedrun for MHW Elemental Bow that landed me first place in the competition and landed me a world record on ‍

So I guess I have a lot to thank him for. I used the money to pay a lot of expenses, such as sending money to my family in the Philippines and necessities and saving them for a rainy day!

What are your marketing strategies to grow your brand?

I am mostly using social media to post photos and share my thoughts on Twitter. Engaging people to express themselves and truly getting to know each and everyone as a person (to a limit, of course, it’s tough to get to know everyone on a one-on-one basis, but I try my best).

How do you handle brand deals and sponsorships? 

Once your stream starts getting some traction, sponsors may come to you, or you may sign up for platforms like Powerspike, Noiz, Wehype, which connect streamers with brands. Only accept sponsorships you genuinely believe in or are interested in. Otherwise, the audience will immediately see that you’re just in it for the money. Take every sponsorship seriously, and make sure you hit the objectives. With that, you may be able to get repeat sponsorships and it may even lead to more opportunities. Always be professional, polite, and courteous.

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