VR Gaming

Game Hard 4.0

How The Norwegian VR Gamer's Fortitude Makes Him Start and Thrive on YouTube.

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November 3, 2020

Who are you and what kind of content do you create?

What's cookin’ good lookin’? This is Game Hard 4.0, a real Norwegian Viking, born and raised in beautiful Norway. I used to work as a security officer at the local airport for many years, but life had different plans. More on that later.

Now I run a YouTube channel named Game Hard 4.0. I started doing virtual reality content when the world saw the first commercially available VR headsets, mainly the DK 1 (development kit 1) by Oculus. And I keep track of the whole VR development. I started posting VR content to share my passion for virtual reality.

Right now, YouTube is my main focus. Naturally, I dream about turning this into a full-time job. I am also a one-person team. I learned how to edit videos, sound-producing, how to light a scene, and more. Regarding the name, my ego must have had something to say. But I like it. 

Let's go down memory lane, tell us your backstory! 

Well, as I said, life had different plans. I managed to survive a stroke and a busted spleen, all of which nearly ended me. But I was determined not to give up. Life will knock you down, but it's all about how many times you choose to get back up.

I have always had a passion for video editing ever since I was just a wee little man. I found out about YouTube, and I realized that I could share my videos and my stories with the world out there. So I slowly started producing video content, and one thing led to another.  I was slowly but steadily building a channel. 

How do you brainstorm ideas for your content and your advice in getting the creative juice flowing.

Many things can help to kickstart your creative mind. It can be anything from music, movies, etc. We have a saying in Norway that goes something like this. 

When the sun sets in the west, creatives work the best.

So as for me, many of my ideas come during the late hours of the night. Nothing is ever scripted; I do it on the fly. I want to be authentic and transparent.

What are the tools and platforms you use to help with your brand?

I have always wanted to go my ways. I currently use Magix Video editing software, mainly because it's not all that expensive, and I’m not made of money. Game Hard is currently on YouTube, Facebook, and Twitter. We also have a little Discord Channel.

What were your fears starting out? How did you handle it? 

I am a fearless Viking! Okay, so I think we all focus a little too much on what other people might think of us at any given time. But in all due time, you slowly figure out that it doesn't matter at all what people might think. You are always going to be your unique being! Be proud of that. Regarding negative comments, haters are my motivators. Naturally, it will take time to get comfortable in front of a camera for most of us. But the more we practice, the better we get, right? 

How did you build your brand to where it is now, take us through your process.

Things have changed; we live in an ever-changing world. If you look at my channel today, you will see I have not limited myself to only VR content. I play all sorts of video games. It’s effortless to get burned out fast if you plan to start now. But, yes, consistency is key and a regular upload schedule. But not all of us are robots.

I found it difficult after having a stroke to keep the necessary energy required up to par with running a channel. I want to take full credit regarding my channel. There was very little support for the outside. Isn't that always how it goes? People try to discourage you.

The hardest part is to build an audience. Of course, there are so many factors at stake these days. We have the algorithm, how many videos you can produce, and a lot has to do with share luck and timing. It took me about one year to get to 100 subscribers. Even longer to get to where I am today with little over 50 000 subscribers. 

I think I have been doing YouTube for about five years now, maybe longer. One video I made that got a lot of traction was from a VR game called “Duck Season.” The video currently has 3.2 million views.

For someone who wants to get into content creation, what is your advice?

Just start! You don't need the most expensive equipment out there, but make sure you have some uniqueness about you. It’s all about sticking out from the crowd. Always look to improve, get better, never be satisfied with just being mediocre like me :P Just know that a negative mind will never give you a positive life. Also, I regret not having started sooner with this.

How did you finally commit to X platform rather than your regular day job?

I had nowhere else to go. After losing both my parents way too soon, then surviving a stroke and a broken spleen, I was left in a condition where I could not sustain a regular 9 to 5 job. So YouTube it was.

Tell us your best milestones in being a content creator.

This one is easy! My best milestone is always going to be the friends I have made along the way, connecting with people from all over the world. I have always said to my self, if I can only reach out to one human being out there, and turn his day around for the better. I have already succeeded then. I don't care too much about numbers.

However, during my phenomenal livestreams! I do often mention that my dream is the silver play button. It’s just going to require 100K subscribers. By the way, Congratulations to my friend Crash Hard for getting there:

Milestones should be like any other achievements you make in life. It should boost you as a human being, And give you more drive to reach out and help others in any way you can. Remember, no matter how small, a random act of kindness can tremendously impact someone else's life.

What are your marketing strategies to grow your brand?

I don't see myself as a very strategic young man, but it’s all about consistency. Upload regularly if you can. And sooner than later, you will gain some traction. I am a very humble and ethical Viking; I will never cheat to get to the finish line.

Of course, you can always do collabs with other creators. I remember Speirs, the fantastic HD, once asked me. I was very, very proud that day. He is excellent, by the way. I often post my videos or my live streams to my pages, like Facebook and Twitter.

How do you handle brand deals and sponsorships? 

I do like to help out other game developers if I honestly believe in their products. However, I will never allow myself to be paid for my opinions.

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