Lifestyle

Kristyn Alexis

How I Help People Optimize All Areas Of Life.

Side Hustle
July 10, 2020
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Who are you and what kind of content do you create?

I am Kristyn, content creator and main personality for the YouTube Channel “Kristyn Alexis.” I am located in the midwest and I manage my channel as a side hustle but I prefer to refer to it as the hobby that I do part-time. I manage the channel by myself and has been an amazing journey. On my YouTube channel, I create content intended for the individual that is looking to take every area of their life to the next level. To accomplish this I dabble in all types of videos and content. Some career-focused, some cooking, I share my favorite clothing and products I am loving. Everything we talk about is geared at living your best life, unapologetically. 


Let's go down memory lane, tell us your backstory! 

I started uploading videos on my YouTube channel a couple of years ago. The goal of my channel was to share my experiences with others that don’t have a mentor and need guidance. I came up as a teen mother and despite my challenges in life have been able to attend and graduate undergrad and later obtain my MBA. My path wasn't easy and required a lot of research and help from others. At times it was overwhelming and I dreamed of creating a place for people who need insight as I did but housing it all in one place on my personal YouTube channel.


When I first started I made a goal of obtaining the plaque from YouTube for reaching the 100k subscriber milestone. I wanted to prove to myself that I could reach others but also get outside my comfort zone and be successful in this new space. It always brought me back to my favorite quote from Henry Ford “Whether you think you can or think you can’t. Either way, you’re right!” I try to instill this thought process into my subscribers to encourage them as well.


How do you brainstorm ideas for your content and your advice in getting the creative juice flowing.

When creating content for my channel I try to get inspiration from my subscribers and what they hint they want/need to see. I have started to get a lot of requests for advice and mentoring via email.  I typically try to respond to those questions in my videos so that others with similar questions can benefit from what was asked. When I hear statistics that paint people in my community negatively I often think about the saying “be the change you want to see in this world.” It makes me feel motivated and inspired to be a place people can come and get inspiration to go to the next level in their life.


When I struggle with ideas of what to talk to my subscribers about, I usually go live and have discussions with them there as they are always willing to chime in and share what the current pulse of the channel and their needs are.


What are the tools and platform you use to help with your brand?

To create content for my channel I use Final Cut Pro to edit my videos and I also post content on Instagram, Facebook, and Twitter. I do not use any third-party software to help me with posting as I lean on my calendar to manage my cadence of new things to share.


What were your fears starting out? How did you handle it? 

When I first started I experienced the fear of looking stupid or being judged by others but over time those feelings have subsided. I used to wake up in the morning with tremendous fear that my videos would have a lot of views or go viral. I struggled with that fear for the first few years. For me, my fear went from me worrying about what others think to not caring about it but transitioning to worrying about how my family would feel. 


Over time I settled on the fact that you get one life and if I didn’t manage my channel in the way that was comfortable for me I would regret it later in life. I have found a good strategy on my channel of hiding people who bring negativity to my channel. At the end of the day, you have to protect your peace and instead of replying or explaining I just hide them because my peace is more important than anything. I now feel freer than ever before and lovemaking new content helping others where I can. In the process, I am helping myself live my most fulfilled life.

 

How did you build your brand to where it is now, take us through your process.

To build my following I honestly focused more on the analytics on YouTube to post the content that I saw received the best outcome in the algorithm.  YouTube provides a lot of tools inside of YouTube Studio that helps you to determine what your subscribers would like to see. I will say because I dabbled in so many things my following has become very diverse and that alone has made it tricky to post the things everyone wants to see. At the end of the day, YouTube is a computer and computers are predictable so if you can learn how to obtain a positive outcome the algorithm (computer) will work on your behalf.  


When I first started posting content on YouTube it took a long time to get momentum but over about 10 months I started to see my first real growth. My biggest challenge with YouTube isn’t staying consistent but it’s more so not confusing my audience with different content that I post. 


For someone who wants to get into content creation, what is your advice?

For someone who wants to get into YouTube, I recommend studying the algorithm first and doing this before starting. Second I think it is very important to define your brand and what you will deliver. You need to know what you bring as well as what your target audience desires to see and what will add value to them. If you focus on adding value then it is only a matter of time before your subscribers find you.  

When doing YouTube you almost have to think about it like a lake where you can catch the current and ride the wave. 

You have to pay attention to where YouTube can place your content, what people are searching and wait. As you build a base, people will watch more and become more loyal to your content, but even when you have a base, you should think about what people want to see and what people are searching for. That way, YouTube knows who to show your content to based on what they are already watching. 


How did you finally commit to X platform rather than your regular day job?

I actually still have my day job and do YouTube on the side as a hobby in the evenings and weekends. I love both and will probably do both for the foreseeable future.


Tell us your best milestones in being a content creator.

 My best milestone as a content creator has been when I reached the 100k milestone and received my plaque.  It was an amazing feeling and nothing on YouTube can replace that feeling as it made me feel reassured that I can accomplish anything I put my mind too.  I have had a few videos perform very well but in all honesty that milestone was the biggest to me.  I also get the same feeling when people tell me that their lives have improved because of being connected to my channel.  There is nothing that compares to the feeling those two things have given me.


What are your marketing strategies to grow your brand?

To grow my brand I dabbled in a variety of content and watched my analytics closely to see what videos brought me the best engagement (watchtime) and subscribers. I would then spin off videos of that content to give those subscribers what they wanted to see. That was the most successful way that I grew my channel when I was focused on channel growth. Now I have transitioned from channel growth to growing my subscriber interest which is a different technique. 


At one point I hired a consultant that trained actors and actresses to do some coaching for me and it was very helpful to improve my delivery as I believe it is often hard to see the forest from the leaves. It was very helpful and really changed the quality of my content. 

How do you handle brand deals and sponsorships? 

When it comes to brand deals and sponsorships in the past I would contact companies and cold call for opportunities to build relationships. That helped me land several great partnerships that I have maintained to this day. However, I now have been overwhelmed to the point that I have a difficult time responding to all of my emails so I do not do many cold calls anymore. I have found that the relationships I worked on maintaining and building with my contact at each brand has helped me continue getting opportunities as a lot of the influencer representatives move around from company to company. When they move they contact me for opportunities. 

My biggest deal came when I reached out to a girl I had worked with for years. I emailed her just to say thank you for always thinking of me and she turns around and offers me a huge brand deal! I have learned that the way you handle yourself really can make a big difference in the industry and keep brands coming back!


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