My name is Queenie, I’m based in Sydney Australia. Currently YouTube is a side hustle and I have a full time job in marketing. I started creating YouTube videos with my partner. I’m really lucky, he’s really supportive and actually helps me edit all my videos. We collaborate on making the videos together. Having him working on it as well helps me stay motivated and it’s great to have someone to brainstorm ideas and someone to help grow the channel with. We are both deeply passionate about helping people become more financially independent.
I came up with the brand name Invest With Queenie with my partner, we liked it because we are a finance YouTube channel, so the “invest” part was perfect. But we also like how Invest has lots of different meanings, like you don’t just have to invest money, you can also invest time or anything.
It took a few weeks to come up with, we wanted some sort of brand name instead of just using my own personal name.
I took a few alternative paths to get to where I am today. After finishing high school, I moved out of home and I was studying law and communications at uni. To try and make ends meet I was doing a part time telemarketing role and a part time unpaid internship, and full time uni. I had no free time and I was working so hard for just $400 per week which was barely enough to pay for rent, groceries and utilities. After doing this for a while, I dropped out of uni because I just couldn’t afford to keep living like that, it was driving me crazy, and from there on I was committed to progressing in my career so I wouldn’t see dropping out as a mistake.
Fast forward 4 years and I have bought my own home with my partner, I have savings, I have a 6 figure income, and I just have a great life. I feel very grateful for how my life planned out, and I do know that if I ever do go through tough times again, I will be able to get through it because I’ve been there before.
I decided to start the YouTube channel because I know that there are a lot of people out there now who are struggling, especially with COVID-19, like how I was. Maybe they’ve lost their jobs, or they’ve had their hours cut. It breaks my heart to see, and I wanted to make videos to inspire them. Basically the YouTube channel I’ve created, I’ve kind of created it for myself back then when I was struggling. It’s to give that person hope and to let them know that if they are struggling, that’s okay, because if you keep working you will get there.
It all starts with having your target audience in mind, and really knowing who they are. I created a little avatar of who my target audience is, and whenever I brainstorm ideas and videos I make sure that I’m speaking to them and their interests. I also try and ensure that all my videos have the following key elements:
I also do keep track of news which is trending and try to create videos about topics which are on people’s minds. I use software and tools like: Google Trends and CrowdTangle to find trending content. This is to help inspire me and get some ideas about the hot topics.
I also use SEMRush, which is an SEO tool to see what keywords are trending so that I can make search friendly content as well which is evergreen.
Some techniques I’ve learned from brainstorming is to write down all of my potential topics into a spreadsheet so I can pick what my next video is. I also use the Instagram story polling feature so that I can ask my audience if they are interested in this next video topic. This helps me get an idea of if the topic is right. I also ask them to DM me some content ideas, and this also helps me understand what they would like to see next.
I use Final Cut Pro to edit my videos, or rather my partner uses this. We started off by using iMovie and Final Cut Pro has a free trial so we decided to give it a go, and we loved it!
We also are very active on Instagram to build our community and audience. We actually started Instagram a month after YouTube but it’s been growing much quicker. Now we have 1,400 followers on Instagram and 900 subscribers on YouTube.
I also use Canva to create the thumbnails for YouTube and also to create infographics on Instagram. I find this kind of content is working really well on Instagram.
For YouTube we also use Tubebuddy to analyse our organic search topics and see how competitive those topics are. And also SEMRush to analyse the search volume for certain video topics.
I was so scared when I was just starting out. I was so worried about what people would think of me. Some fears that ran through my mind included: what if no one watched my videos? What if people watch them and judge me? What if I waste all this time and energy on something which just makes me look like a fool? But making videos was something I’ve always wanted to do. I really want to help people and inspire people who are doing it tough, so that they can pull themselves out of a bad situation. I want to give people hope in challenging times.
I have had a few negative comments here and there. They used to bother me but now I’ve realised that it’s just part of being a YouTuber. You can’t please everyone. No matter how pure your intentions are, you will always rub someone the wrong way. So I just brush it off. Especially when they are just attacking me personally, and offer no constructive feedback on my videos, I realise that those negative comments say more about them than they do about me.
Growing the brand came down to these main strategies:
What I’ve realised is, you need to bring your own story and unique perspective into your videos. I used to make generic videos about trending topics, but they didn’t work. Because anyone could make those videos. So now I share funny stories because that’s how people will relate to me.
Anyone can make a video after researching a topic, but no one can make a video about your story and your perspective. So use that to your advantage. Share your story and your lessons.
Some actionable steps on how to get started are:
I haven’t quit my job yet, I think I only will once I start earning more and it just makes sense to.
Here are some growth tips:
I’ve had a few brand deal requests come through, but I haven’t gone through with any of them because I want to ensure that I’m strategic in my brand partnerships and our values are aligned. I think that missing out on short term money and deals which aren’t aligned is better than just accepting any deals. I would only accept deals from brands I’ve used before, or would use, before promoting their brand. I want to make sure that I do my due diligence because at the end of the day, I want to ensure that the brands I vouch for are legitimate and worthy, because otherwise that can put my reputation on the line as well.
My advice would be to try the product or service yourself before promoting it and saying yes, if you liked the service and this is something you would genuinely pay for then do it, but if not, consider turning it down.